Getting Your Website Seen
So you've got your website but:-
- folks arn't finding you online
- you feel you need to draw more traffic to your website
- Your drawing traffic but its not generating sales
Thats where search engine optimisation (SEO) and search engine marketing (SEM) come in.
Rather than give a long technical explanation of what exactly SEO & SEM intale, its better to state that a well designed website with good content, which is regularly maintained should naturally attract traffic related to its subject matter from search engines, and will get users linking to your content as an authority on that subject, which will improve your search engine ranking in return.
You can also syndicate your content through a number of methods, such as RSS or services such as Google Base, providing users multiple ways to find your business and get them to interact with you ideally leading to increased sales.
Freshsauce can analyse your current website and highlight areas for improvement, or advise how a new website should incorporate SEO from the start, hopefully as part of a commision we're working on with you.
Additional we can discuss how you can use online advertising campaigns from email newsletters, social media such as facebook and twitter, and search engine advertising via Google, Yahoo or Microsoft MSN to drive sales as appropriate to your needs and budget.