Getting your web presence right: first steps
First web presence? Reworking an existing site?
The following questions will help you define your needs clearly to your designer/developer. And in turn determine whether you need a simple one page design, or something more complex possibly generating pages dynamically on the fly.
Don't forget I'm happy to answer questions so feel free to pick up the phone or email at anytime.
Q: About You
- What is your company profile?
- What do you do?
- What are the main objectives for your web site?
E.g. Promote the company's image, Increase Sales of existing products, Advertise new products, Support customers, attract new customers. - What image do you want to convey to your customers?
E.g. Traditional, Stylish, Eccentric, Approachable, Youthful, Trustworthy. - What is your target audience?
E.g. Young/Mature, adventurous/calm, Company's/Individuals, Male/Female. - How should a web site fit into any existing marketing activities you are involved in?
- What is your USP (Unique Selling Point)?
- How is your company different from your competitors?
Q: Functionality
- What are the key functions or areas you need to cover?
- Do you need to update the web site yourself? If so how often?
- Do you need the web site to integrate with existing systems?
E.g. Stock control, Asset management.
Q: Content
- How many pages will you need and what will they contain?
- Do you just require a basic site or would animated pages work better for you?
- Do you need help with copy writing?
- Do you already have pictures of your product(s) or will you need help with photography or picture research to give a professional look?
Q: Designs that work
List any web sites or other material that you have seen which portray an image that would work for you.
- What is your budget?
- How can you utilise your funds to the best advantage?
- What is your timescale or specific deadline?