This online store was created to replace Down the Line Surfs previous extensive but static site. Allowing customers world wide to buy surfboards and other surf related products.
As this site was replacing an existing one, key links of the old site where preserved by redirected people to the new location of the same content or appropriate new content to ensure these links continued to work, and search engines could spider core old links, and hence maintain page rank in the search engines.
The brief was to provide a store focused on selling shortboards and associated accessories initially, but capable of expanding into all goods surf related.
Each product can have multiple images and video shorts associated allow the customer to better experience the product before purchase.
Freshsauce under took photographing all the products for the store, and shooting and editing video shorts for some of the surfboards.
The store also features ads on the right and front page encouraging users to explore the various products and categories, these are created and updated regularly by freshsauce for Down The Line.
Full stock and order management is provided through a admin area, with online payments being taken through integration with Barclays ePDQ secure payments system.
In addition to the web site, freshsauce has undertaken creating a number of full page adverts for Down The Line which have been placed in Carve the UK premier surf magazine.